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As a native of the Big Apple, Rebecca Baumgold often visited the magnificent New York Public Library. But she can't say it was a place she wanted to hole up and study or read for hours.

"It wasn't a welcoming place," Baumgold said.

At the Canton Public Library, where the West Bloomfield resident is the new marketing and communications manager, Baumgold sees a wholly different atmosphere than she experienced in New York.

"I like the community aspect of living in a small town. Having a library in my backyard is wonderful," said Baumgold, who moved to Michigan for her husband Jon's work as an ophthalmologist.

For the former magazine editor and hospital communications director, Baumgold admits marketing for a library will be a new adventure. "The concept of the library profession is brand new to me, but libraries personally have always been a part of my life," she said.

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell. In this best-seller, Malcolm Gladwell, a staff writer for The New Yorker, weighs the factors that determine good decision-making. Drawing on recent cognitive research, Gladwell concludes that those who quickly filter out extraneous information generally make better decisions than those who discount their first impressions.

Have a product you're trying to market? Looking for advice on how to run your business or even just your life? Seth Godin breaks down complex principles in a very readable way. Here are some of his recent hits:

Tribes: We Need You To Lead Us -- how to leverage informal communities, even on the web

Meatball sundae : is your marketing out of sync?

Canton Public Library welcomes inquiries from the media about the library or library issues.
Contact: Laurie Golden
Marketing and Communications Manager