Facebook is a place you want to be if you own a company — especially if you're a small or medium business, even if you're a B2B company. It's a place to connect with your customers and get their feedback. It's a place where you can build a community around your brand. And it's actually a place where you can convert leads to sales, if you do it right.

The reasons for being there, and what you do once you're there, will vary from business to business, but there are plenty of good reasons to create and run a page for your company. Learn why and how to best use Facebook to meet your business goals from Mike McClure, president of Social Media Club Detroit and Executive Creative Director at The Yaffe Group on Tuesday, July 10, 11:00 AM-12:30 PM.