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What's This Buzz All About?

On Tuesday, Google announced Buzz, a new product that performs functions similar to twitter, friendfeed, facebook, and foursquare, all rolled into Gmail and integrated into many other Google products. To catch up on the hubbub, check out this video:

And these blog posts: Buzz may have some flaws that need to be worked out, but it has already gained critical mass. Better yet for Google, they are amassing a huge social graph tied directly into the products they already deliver. If anything can drive more engagement on Google's applications (and thereby increase both ad revenue and brand loyalty), it's a socially-tied user base.