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No Pot of Gold at the end of the Reading Rainbow

Sadly, PBS's Reading Rainbow aired its final episode on Friday, August 28 after 26 outstanding years. Why? According to John Grant, the head of content at WNED Buffalo, Reading Rainbow's home station, PBS, the Corporation for Public Broadcasting, and the Department of Education are all unwilling to pour funding into programs that don't teach children how to read. Reading Rainbow's focus has always been on the why of reading and using an interest in books to encourage children to become more interested in learning to read better. Unfortunately, there just doesn't seem to be enough money, or interest, to fund both types of programs, and Reading Rainbow has gotten the ax. Gee, I thought it was my responsibility as a parent and schools as institutions of learning to teach reading basics and television's responsibility to broaden our knowledge?