January 22, 2015 | daviscrl
On Saturday, February 21 from 10:00 AM to 11:00 AM we will be discussing:
Factory man: how one furniture maker battled offshoring, stayed local—and helped save an American town by Beth Macy —The Bassett Furniture Company was once the world's biggest wood furniture manufacturer. Run by the same family for a century, it was also the center of life in Bassett, Virginia -- an unincorporated town that existed solely to fuel the business. But beginning in the 1980s, Bassett suffered from an influx of cheap Asian furniture as the first wave of imports struck, and ultimately moved nearly all its production to Asia. Only one man fought back: John Bassett III, a shrewd and determined third-generation factory man who used grit, tenacity, and will to compete against China and ultimately save his family's company.