As we'll discuss at the Google Business Center program tomorrow, local listings and reviews are a great way to increase website traffic and foster healthy customer relationships.

When you list (or claim, or check in) your business on these sites, you have some control over what information appears. Having a listing is the first step toward engaging people and in turn having them engage their social circles.

Here are some examples of a familiar local venue's listings on various sites:

• YellowPages
• Google Maps (Places)
• Yahoo! Local
• Yelp (Local review site)
• Insiderpages
• Judy's Book
• Bing Local
• Foursquare
• Citysearch